Where Games Meet Cinema: How the Hexcal Studio Ignited HaZ Dulull’s Transmedia Journey

“When I first saw the Hexcal Studio at CES, I instantly knew I needed it in my workspace—it felt like the missing link to my creative lifestyle. Now, as a creative juggling multiple projects from content creation to game development to running a business, I’ve never felt more clear-headed and excited to dive into work each morning.” 

For HaZ Dulull, creativity has always been the constant thread. Growing up in love with both movies and video games, he never imagined that passion would one day take him across industries—from game studios to Hollywood sets, and eventually, to building his own transmedia company.

“I feel incredibly fortunate to have turned what I loved as a teenager into a career,” he says. That career began in the late 1990s, designing and producing games like Motocross Mania, Colin McRae Rally, and Battalion Wars. A few years later, his path veered into film, where he contributed to Prince of Persia, Hellboy II, and even The Dark Knight before rising to VFX Supervisor on large-scale TV documentaries like America: The Story of Us and Planet Dinosaur.

But HaZ was never content to stop at contributing to other people’s stories. He wanted to tell his own. His short film Project Kronos went viral online, earning a Vimeo Staff Pick and catching Hollywood’s attention. That success led him to direct and produce feature films including The Beyond and 2036 Origin Unknown. Both projects proved that bold ideas, executed with passion, could resonate globally.

When the pandemic brought live-action productions to a halt, HaZ refused to pause. Instead, he taught himself real-time filmmaking in Unreal Engine, a decision that would change his trajectory. “I wanted to keep creating, no matter what,” he recalls. That drive led to an Epic MegaGrant and ultimately the release of his animated feature MAX BEYOND in 2024, which reached audiences worldwide on Amazon Prime, Apple TV, and more.

This same spirit of reinvention fueled his next chapter. In 2025, HaZ launched Beyond The Pixels, a transmedia studio dedicated to building stories that live across games, film, and immersive experiences. “One word—Transmedia,” he explains. “It’s about reaching audiences in ways that are more inventive and less tied to traditional distribution.” Already, the studio has produced projects like ASTRO BURN, a retro-inspired bullet-hell game starring a sassy space pilot cat, while HaZ himself continues to shape large-scale productions such as Dune: Awakening.

But behind the scenes, his creativity was battling something far less inspiring: clutter. “My desk had become a playground of chaos,” he admits. Between monitors, consoles, RGB lighting, and hardware rigs, the cables and devices left little room to breathe. The physical mess began to mirror mental clutter. “Clutter was draining. I wanted a setup that energized me, not distracted me.”

That’s when Hexcal entered the story. A recommendation from his friend WINBUSH first piqued his curiosity, but it was seeing the Hexcal Studio in person at CES that sealed it. “I instantly knew I needed it in my workspace,” he says. Once installed, it transformed not just his desk, but his mindset. Acting as both a monitor riser and power hub, the Hexcal Studio cleared space, tamed cables, and added elegant, customizable lighting that elevated his late-night editing and early-morning brainstorming sessions.

“As a creative juggling multiple projects, I’ve never felt more clear-headed and excited to dive into work each morning,” HaZ shares. The difference was immediate: mornings became about creating, not cleaning, and his nostalgic-modern workspace—lined with vintage consoles and movie posters—finally felt balanced, not buried.

Today, HaZ surrounds himself with the tools and atmosphere that fuel his vision. His shelves are stacked with classic cartridges, his walls with film posters, and his desk now framed by the Hexcal Studio. It’s a space that doesn’t just support his creativity—it sparks it.

Looking back, HaZ reflects on what he would tell his younger self. “Ignore the nay-sayers, take more risks, be bold, and just go for it! But honestly… that’s exactly what I’ve always done. So really, I think I’d just go back and tell myself: ‘Keep calm and carry on!’”

At Hexcal, we believe creativity thrives in the right environment. For HaZ Dulull, the Hexcal Studio became more than a desk accessory—it became the foundation of a workspace where ideas flow, focus comes naturally, and the future of storytelling takes shape.